Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. We could use this information to inform a blog post, giving insights into social media use during fall premiers.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

JUNE 15, 2015

This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Should social media managers be skipping the hashtag? Rather than guess, let’s take a data-driven approach. Where a brand had more than one social media page or profile, we chose the page with the largest audience.

Social Media 60

Social Media Media Facebook Policies 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

DECEMBER 27, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s our strategy? As early as a month out, track the conference hashtag or social media profiles to see what the hot topics are. Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

DECEMBER 4, 2017

Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JUNE 25, 2018

What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. It’s critical that senior team members – vice presidents and directors – act as the devil’s advocate and push the client (and team) to create a PR plan that is truly unique.

Analysis 94

Analysis Conference Data Exercises 94

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

JUNE 12, 2017

The reason we struggle to answer this question, as an industry, is because we are unwilling to invest in the tools, techniques, and strategies that lead to sound, effective measurement. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. Why is answering the why questions so important?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. The Industry Take On AI So Far. Then you would be press “post.”.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JANUARY 5, 2015

As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things or improving old ways. Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Journalism isn’t dead. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? Buzzsumo explored this phenomenon last year when it compared the content generation strategies of the Washington Post and the New York Times; quantity win when quality is equal. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. This way, you can adjust which tools and strategies you are using and provide optimal results all year long.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

JUNE 6, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Advertising and public relations share a common goal: more attention. We want to attract the attention of new audiences. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

MARCH 7, 2016

We applied Google’s Customer Journey idea and paired it with data-driven models to help you understand what’s really working in your digital marketing plans. Our Data-Driven Customer Journey model helps you: Understand what channels deliver results. Discover the sequence your customers take to purchase. Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. Here’s how. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

FEBRUARY 29, 2016

We are, to the best of our knowledge, one of the earliest adopters in PR. We’ve used Watson Analytics to prescribe social media engagement strategy based on users’ engagement habits. Likewise, SHIFT is by no means the first user of IBM’s Watson Analytics. How do you find new things to test?

Analytics 60

Analytics Google Technology System 60

Shift Communications

DECEMBER 16, 2015

Social Media Configuration. Hidden in Google Analytics is a way to set up your social media channels so that Google Analytics tracks the content that you share on social channels and splits it up from other’s shares of your content on the same channels. Connecting Google Search Console. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Derek Lyons. Vice President. The post What’s the New “Norm” for B2B Marketing?

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

FEBRUARY 17, 2016

” News of this announcement spread (okay—exploded) across the internet with widely varying interpretations like a game of social media telephone. Learn from your results then utilize these lessons to strengthen your strategy over and over again. If you’re feeling overwhelmed, take a deep breath. So how does this work?

Twitter 60

Twitter Analytics Data Technology 60

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. It’s fairly obvious that a strategy from 2008 needs re-evaluation before seeing use in 2016. Did something shift in consumer behavior that requires a shift in your strategy?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

Mobile 60

Mobile Examples Brand Branding 60