ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 183

How To Employee Survey Exercises 183

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 105

Survey Report Media B2B 105

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 89

Survey Marketing Exercises Study 89

Karen Freberg

NOVEMBER 1, 2017

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? Implementing more real world consulting and thought leadership practice s [SUPER excited about this assignment for the students!]; This will help bridge the science and art of social media.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

JUNE 9, 2020

A critical piece of business growth, the website was no longer serving its purpose as the metaphorical “front door” to the agency. Next, with a firm grasp on current performance, the team developed a Creative Brief. Between the Creative Brief and the new sitemap, the team was 100% aligned on how to tell our new story.

Web 60

Web Internal International Storytelling 60

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. This is an exercise that occurs over months and years. Can your agency bring big ideas and execute them? Talk to Us !

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. her background includes work for a wide range of non-profit organizations, trade associations and government agencies. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 88

Strategy Analysis Small Business Measurement 88

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

APRIL 12, 2016

The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Jorg Pierach. A s Aren't Forever.

Travel 48

Travel Exercises Corporate Internal 48

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Daily intensive exercise. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. Except for when I exercise, I stopped watching TV. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise.

Ethics 80

Ethics Employee Communications System 80

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164