Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. However, for owners of sought after capabilities, and agencies with strong propositions leading to good growth, and profitability, it remains a good market. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. How do they consume their information? What do they care about?

Agency 59

Agency Mobile Consumer Creativity 59

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. However, it’s worth noting that the length of a video can affect the engagement rates.

Video 149

Video Social Media Instagram Facebook 149

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Prohibition

JULY 28, 2021

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video. Consider this for your corporate video.

Video 62

Video Corporate Product Launch Film 62

Prohibition

FEBRUARY 15, 2023

We worked on various projects alongside our talented in-house creative team that allowed us to help brands convey key messages, showcase new products and support wider campaign activity. To find out more about our creative or wider services, please contact the team. Last year was a busy and exciting one for team Prohibition.

B2C 62

B2C Creativity Energy Print 62

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already.

Trends 385

Trends Employee Viral Advertising 385

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Harnessing the power of video Video content is highly engaging and shareable. Transparency and authenticity Consumers value transparency.

Brand 78

Brand Branding How To Advertising 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Training 397

Prohibition

DECEMBER 16, 2019

Currently, there are thousands of digital video providers, all vying for input and publicity. In this climate, public relations agencies face a colossal struggle to remain relevant, effectively communicating and sharing stories to their clients’ target audiences. Video Production Checklist. Pre-production.

Video 48

Video Film Creativity Small Business 48

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Read on to find out. which greatly enhances trust. Book a demo today.

Social Media 65

Social Media Video Viral Brand 65

5W PR

JANUARY 26, 2024

Diverse content formats Influencers experiment with various content formats, including photos, videos, stories, and live streams. Data-driven insights Collaborating with influencers provides brands with valuable insights into consumer behavior and preferences.

Social Media 78

Social Media Media Storytelling Creativity 78

5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Brands use the past to resonate with consumers and evoke nostalgia. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

PR 20/20

OCTOBER 4, 2018

While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 If not, you should. Square Format. Image credit: PEG.

Video 78

Video Trends Strategy Marketing 78

Beyond PR

OCTOBER 24, 2017

What’s missing is the why behind consumers interacting with a piece of content. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. And that emotional response is what gets consumers to take action. And that emotional response is what gets consumers to take action.

Creativity 70

Creativity Marketing Media Analytics 70

Konnect Agency

NOVEMBER 20, 2023

With AI’s rapid advancement and broad application potential, PR professionals are increasingly embracing AI-powered tools like ChatGPT to augment writing, supplement creativity, and fine-tune brand messaging. In fact, entire brand campaigns are centered entirely around AI as a way to reach and engage with tech-savvy consumers.

Viral 52

Viral Video Trends Consumer 52

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

Landis PR

JANUARY 31, 2023

Hashtag challenges Some companies have also found success in creating branded hashtags and encouraging TikTok users to create videos with the hashtag as part of a challenge. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way. Take Pepsi’s #SwagStepChallenge , for example.

Video 59

Video Creativity B2C B2B 59

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. And yes, there’s even a video series titled “How S#it Works.” .

Advertising 322

Advertising Advertising Privacy Television 322

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 4) ENHANCE YOUR CREATIVE. 5) VIDEO CONTENT.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Agencies should call in team members from other clients or other departments to brainstorm ideas. Use targeted video.

Video 160

Video Banking Data Software 160

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

5W PR

JULY 25, 2023

These product reviews and tastings help build credibility for the brand and create a sense of trust among consumers. Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products. Alternatively, they can establish brand ambassadorships.

Brand 78

Brand Branding Creativity Storytelling 78

5W PR

APRIL 4, 2023

With so many options available to consumers, it’s crucial for brands to differentiate themselves from their competitors and grab the attention of potential customers. Using Creative Labeling In addition to eye-catching packaging, companies can make their products stand out on grocery shelves by using creative labeling.

Creativity 88

Creativity Social Media Examples Brand 88

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. You did it.

Marketing 62

Marketing Film Creativity B2C 62

5W PR

JULY 16, 2020

Style, creativity, and practicality are all essential components that consumers are looking for. Instagram is a huge platform for all home and housewares companies, and HomeGoods’s Instagram feed is a great example of how a home furnishing store can represent themselves as fun, accessible, and creative. Beautifully.” KitchenAid.

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. Furthermore, creating videos is an excellent way to humanize your brand. Why YouTube? How do I Create Content?

YouTube 98

YouTube Brand Branding How To 98

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore.

Marketing 244

Marketing Facebook Social Media Community 244

The Resolution Blog

JANUARY 31, 2020

But writing up award entries can be expensive and time-consuming. Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.”

Measurement 156

Measurement Case Study Creativity Course 156

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Simply having a social media account isn’t enough.

Company 62

Company Software Crisis Management Agency 62