Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

PRSay

FEBRUARY 8, 2018

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. This excerpt is from an actual marketing agency brochure, name deleted to protect the guilty individual.). Email: db155@nyu.edu.

Writing 148

Writing Storytelling Data Analysis 148

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). role in marketing and communications. My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Ishmael's Corner

JUNE 8, 2015

The Hoffman Agency. After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). However, in order to generate interest in an idea, it’s vital to know how to communicate that idea well.

Communications 60

Communications Film Guidelines Pitching 60

The Hoffman Agency

AUGUST 10, 2022

Shortly after, The Hoffman Agency contacted me. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. During the interview process, I was wowed by the care they took in seeking applicants who would be a good fit with the rest of the team.

Travel 36

Travel Storytelling Meeting Internal 36

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. Listen folks: It''s not all about the community size and fan counts! Last week, Paul Maccabee and I presented on this very topic for a wonderful audience of Minnesota Women in Marketing & Communications members - thanks for hosting us!

Social Media 82

Social Media Media YouTube Film 82

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Nothing to grab the listener or distinguish one agency from the other. And these were PR professionals — people who make their living communicating! I’m often asked if storytelling is harder for B2B companies.

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures. The agency works for clients including Lynx, Levi’s and Marmite.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR 20/20

JUNE 25, 2019

Values-based messaging (32%) was more effective than product-focused communications (26%) in driving advocacy. Communicate your purpose to build trust and loyalty. The Dawn of the Intelligently Automated Agency by Paul Roetzer ( @paulroetzer ) shared a roadmap for more intelligent automation solutions. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Solo PR Pro

AUGUST 9, 2016

The cross section of independents, agencies and in-house PR pros affords a unique opportunity for learning and networking. Step Out of Your Comfort Zone – Jessica Lawlor, Communications Consultant, JessicaLawlor.com and Founder Get Gusty Blog. Social Content Trends – Arik Hanson, Principal, ACH Communications.

Conference 40

Conference Storytelling Instagram Crisis 40

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

SEPTEMBER 11, 2023

Effective communication of research findings is crucial to ensure wider public knowledge. Effective communication of research findings is essential to ensure that the implications and benefits of the research are clear, relatable, and actionable. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three. Wanna Subscribe?

Publicity 86

Publicity Creativity Measurement Twitter 86

Frederik Vincx

JULY 17, 2023

These experiences instilled the urge and agency to use my service design and entrepreneurship skills to challenge this system. Designing workshops and material. Service storytelling We shared everything we learned. Video lessons , webinars , self-service workshops, guides , branded tools and so on.

Software 78

Software System Training Enterprise 78

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

The Hoffman Agency

SEPTEMBER 7, 2020

At Hoffman we’re increasingly executing integrated communications campaigns that roll earned, owned and paid media into a single client budget to reach B2B audiences. With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training.

Advertising 36

Advertising Advertising B2B Facebook 36

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

NewsWhip

MAY 12, 2021

.” And, then sometimes the ideas are bigger or have a longer life cycle, and our creative team will go back to the drawing boards, take some time to put together a really thoughtful proposal, and then workshop it with the brand, and then we post it eventually. I love our bigger agency team. So, it’s a huge team effort.

Trends 78

Trends Brand Branding Reddit 78

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. last summer. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60