The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. She works for a B2B tech company that “doesn’t believe marketing” but she knows they need it desperately. A blog with B2B sales attribution. And marketing lives and dies on momentum.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications.

Agency 401

Agency Interviews Education Television 401

Sword and the Script

OCTOBER 11, 2022

“The internal meetings and communications that on-staff comms people have to do prevents them from having the time and focus required to write and edit the content marketing and thought leadership.”. Agencies, on the other hand, have a very different view. Comparing B2B and B2C answers. I can identify with that sentiment.

Agency 139

Agency B2C B2B Survey 139

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

5W PR

NOVEMBER 16, 2022

Thought leadership. Another great opportunity for companies to capitalize on the benefits they can get from sharing content via Instagram Stories is by making it a platform where the company can share thought leadership content.

Instagram 88

Instagram B2B Company Leadership 88

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C).

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. This is especially true for companies selling B2B tech and services lacking sexy, mainstream appeal. Scaling Your B2B. Not to dismiss growth hacks. And then what? So, what does work?

B2B 120

B2B Strategy Case Study Interviews 120

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 65

Leadership B2B Study Marketing 65

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Earned media isn’t always simple.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

Offleash

FEBRUARY 12, 2021

After 18 years as the founder and CEO of an agency I’ve loved more than anything except my family (and, OK, maybe the Grateful Dead), I’ve retired from tech PR. The scores of high-tech B2B companies we’ve helped go public, get acquired, or succeed independently. By Joanna Kulesa. It’s criminal the fun we have had.

Agency 98

Agency Employee Travel B2B 98

Agility PR Solutions

FEBRUARY 25, 2019

B2B brand/agency connection marketplace DesignRush.com conducted a survey asking 228 full-time U.S. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions. But what does diversity mean to full-time employees and how many businesses are investing in diverse workplaces?

Leadership 98

Leadership Company B2B Employee 98

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Future B2B Opportunities.

Agency 98

Agency Financial Media Training Training 98

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Extends the reach of thought leadership content . B2B companies can use audience targeting to reach industry decision-makers . Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

5W PR

DECEMBER 5, 2018

However, research into B2B advertising suggests that companies can actually benefit more from social media advertising than they think – particularly if they choose the right platform. Showcase Value Via Thought Leadership. LinkedIn is the ultimate way for today’s companies to grow their presence with business clients.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 28, 2023

Then there are B2B tech sites like DemandGen Report which cover sales tech alongside other areas like martech. Chili Piper is an inbound conversion platform for B2B revenue teams. It tasked our agency with developing a media relations strategy to generate awareness for its brand as a leader in sales enablement. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. What’s a B2B marketer to do? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Prohibition

MAY 4, 2023

Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

Leadership 62

Leadership Brand Branding Publicity 62

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. Cision shakes up C-suite again Cision has swapped out its leadership again. Leadership shuffles and company restructuring often followed soon after these transactions. Do you need help with B2B tech marketing and PR?

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Our experience can offer insight into what makes a successful e-commerce site or what a B2B destination tells its prospects, and we will always make recommendations to make a client site more journalist-friendly and stronger in telling a company story. Thought leadership events. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience.

Agency 52

Agency Local Newspapers Interviews 52

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Score in B2B Media Relations.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

SEPTEMBER 21, 2017

Consequently, it’s also creating a PR issue that could have a negative halo effect on all tech companies—especially those involved in B2B security. How long will it be before B2B tech vendors, especially security vendors that supply the technological underpinnings of these public companies, are subject to the same scrutiny?

B2B 60

B2B Leadership Crisis Communications Technology 60

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. .

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. One observation on metric for B2B marketing is that most tech companies have striving for a “marketing sourced pipeline.” That number is significantly higher in the U.S. (59%)

Report 105

Report Publicity Marketing Pitching 105