Konnect Agency

NOVEMBER 9, 2021

With the saturation of online advertising during the holiday season, reaching your consumer often and in the right places will help ensure your brand is breaking through the noise. and media-ability (for interviews, product trials, events, etc.) Providing Clear Creative Guidelines.

Creativity 59

Creativity Analytics Guidelines Agency 59

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up. pic.twitter.com/7jsvHkyNAb.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Unsurprisingly, the Advertising Standards Authority got involved and the ads were banned. Makes no sense.’. Burger backlash: Burger Kings Veganuary mess-up. pic.twitter.com/7jsvHkyNAb.

Crisis 62

Crisis Government Social Media Reputation 62

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job.

Education 107

Education Course Nonprofit Resources 107

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Brand 48

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 200

Writing Communications Marketing B2B 200

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

JANUARY 13, 2011

Control Guidelines and comment moderation can keep your blog from descending into chaos. Fears about the types of comments that could appear on our blog seemed to be quelled by the fact that I was going to moderate the site and post a set of participation guidelines. There would be recourse if a discussion went off the rails.

Blogging 68

Blogging How To Print Facebook 68

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 63

Publicity Small Business Advertising Advertising 63

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 5 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. Several studies suggest businesses plan to invest in public relations in 2018. 3) Surgically weave it into blog posts.

Media 104

Media B2B Groups Conference 104

PR Fuel

MARCH 21, 2021

You want to avoid making your writing sound like an advertisement. To make it sound like a news article, write in the third person, drop the Oxford comma, and follow all the other guidelines the Associated Press has created. Journalists might mistake it as spam, or they’ll dislike how long it takes to get to the facts.

How To 105

How To Analytics Writing Guidelines 105

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. For example, here are the guest post guidelines from the Hubspot blog. I look forward to hearing from you soon. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). To give you insight into what makes for a successful, record-breaking PR event, we interviewed Jamie Antoniou, senior public relations manager for GUINNESS WORLD RECORDS North America. Priceline Pharmacy (world’s longest chain of selfies). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Build Your Influencer Relations Campaign with Six Steps. Why: Puppies!

Marketing 40

Marketing Guidelines Community Banking 40

Buzzstream

APRIL 10, 2019

If you are gathering data first-hand through surveys, interviews or proprietary data analysis you’ll want to alot at least a few weeks to get everything ironed out. If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Queue Ads and Paid Promotion.

How To 125

How To Data Community Groups 125

Stephen Waddington

DECEMBER 12, 2019

The Nolan Principles are an unfashionable set of guidelines for standards in public life. Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. In the final days of the campaign he dodged an interview with Good Morning Britain by hiding in a fridge.

Publicity 93

Publicity Media Facebook Newspapers 93

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. Interviews and speaking opportunities “had the second-highest response rate of any other topics on OnePitch at nearly 16%.”. How did it work?

Software 105

Software Analysis Data Tools 105

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. So, when should a brand take a stand? Know your customer.

Brand 174

Brand Branding Fashion Advertising 174