Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales.

Interviews 106

Interviews Publicity Technology Social Media 106

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. Otherwise, you will just advertise an empty space. What is the biggest trend right now? -

Meeting 98

Meeting Advertising Advertising Agency 98

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Advertising is a distant third. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Rethinking internal and external comms. Creative employee communications. Marketing be nimble. Luciana Lima | Vila Galé Hotels. ” Tonya Chin | Nutanix.

Marketing 176

Marketing Employee Content Marketing Training 176

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 3) Big Business is Where Good Software Goes to Die.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Advertising Week. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Branded Content (Native advertising) Permitted in Instant Articles. Monetization Options for Instant Articles.

Facebook 0

Facebook Mobile Analytics Advertising 0

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. When such immoral requests are made, how will ChatGPT handle them? sponsored #cleanupcrew #messybuthappy".

Ethics 98

Ethics Guidelines Fashion Transportation 98

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Video Game Industry Statistics. We LOVE Tony Hawk.].

Video 52

Video Local Tools Conference 52

MaccaPR

SEPTEMBER 10, 2015

I'm on assignment from Maccabee (yes, that's me in the photo below) to learn more about how some of HubSpot's 15,000 customers are using the discipline of inbound marketing to pull visitors (potential prospects, clients and customers) in, rather than having to push out with traditional tactics like advertising to gain prospects' attention.

Marketing 48

Marketing Internal International Software 48

Sword and the Script

MARCH 24, 2015

The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. It also labels the click “its evil queen.”.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 200

Writing Communications Marketing B2B 200

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature. But, it means that the C-suite has finally put their money where their mouths are.

Social Media 89

Social Media Trends Media Instagram 89

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter. Develop ad copy and creative. Curate content.

Marketing 53

Marketing Software eBook Technology 53

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 24) Jason Keath. The Social Toolkit.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 124

Privacy Google Advertising Advertising 124

Where the Fishermen Ain't

OCTOBER 27, 2015

So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Sharing What I Know and Believe: Last week, I presented about bitcoin and blockchain technology for Edelman’s “Wisdom Wednesday” global internal education series.

Web 20

Web Government Technology Corporate 20

Where the Fishermen Ain't

OCTOBER 27, 2015

So, imagine what happens when a reputation-significant online source or service exists merely as highly distributed software, perhaps even outside the control of its creators. Sharing What I Know and Believe: Last week, I presented about bitcoin and blockchain technology for Edelman’s “Wisdom Wednesday” global internal education series.

Web 20

Web Government Technology Corporate 20

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Internal and External Communication and Collaboration. Lumen5 : Think you need a videographer or some high price video editing software to create compelling videos?

Nonprofit 76

Nonprofit Tools Marketing Skype 76