PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. You don’t have to devote all your resources to one type of promotion. A Costly Strategy: Advertising. Advertising uses targeting and persuasion to get its job done.

Publicity 63

Publicity Small Business Advertising Advertising 63

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ReimaginePR

AUGUST 29, 2016

In social media, it’s more important to build a relationship with your audience by defining yourself as a trusted and authoritative resource on your subject matter. You want your audience to think of you as the definitive resource on whatever topic. You’ll do that by loading them down with tons of valuable content.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. YouTube is a key strategy for enterprises – and is a lost opportunity for others.

Mobile 60

Mobile Strategy SEO YouTube 60

Waxing UnLyrical

APRIL 19, 2018

You must somehow balance five different people’s jobs and an ever-growing list of to-dos, on limited budgets and often overstretched resources. However, it still would be nice to have a few extra resources to help you execute your PR plan and achieve your communications goals. Luckily, in many cases, these resources do exist.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. As we mentioned in this infographic , a well-made media kit can help you drive everything from sales and donations to investments, which is why it’s a must-have that every business can benefit from. Click Here. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

DECEMBER 10, 2015

Learn to Use Your Resources Well. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Coupled with the understated but coherent background image which evokes associations with trendy upcycling and vintage aesthetic, many potential customers will be hooked.

Infographics 60

Infographics Tools Guidelines Writing 60

ReimaginePR

AUGUST 1, 2016

We’ll show you some of the best practices for getting your brand noticed in this extra resource. Let’s discuss the best strategies to get noticed by the right audience for your brand. Click Here. Define Your Audience. Understand who you serve. And remember, it’s not the entire world– it’s a decidedly smaller group of people.

Brand 120

Brand Branding Marketing How To 120

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Figure out where you are wasting time and resources. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Where do you start?

How To 60

How To Software System Employee 60