Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

PR for Anyone

SEPTEMBER 1, 2022

Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? I talk about it all the time but mastering newsjacking is the easiest thing you can do. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. PR must function in real time. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. It was probably incumbent for the blogger to network in some capacity: getting on a “blog roll,” finding their own “tribe” to share content on social media or by reading a lot of blogs. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

The Resolution Blog

JANUARY 8, 2018

Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. I just tested True Social Metrics for a couple of campaigns and loved it.

Tools 136

Tools Publicity Measurement SEO 136

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

OCTOBER 22, 2016

For example, social media once lauded for democratizing publishing is largely a paid game today. Social media has become, in many senses, the very thing it once disintermediated. From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing.

Web 60

Web Google Mobile B2B 60