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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media. As well, it synthesizes a host of ideas. and Salesforce.

Trends 105
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. 7 best PR uses for video. A public-facing CEO.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. By partnering with influencers, brands can reach a wider audience and build trust with their target market. As well, it synthesizes a host of ideas.

Trends 52
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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . But copyright violations can have disastrous consequences.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness. Here, however, you already have it.

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Solving six areas of pain for B2B CMOs: Metia insight report

Stephen Waddington

You can download a copy here. Smart brands rethinking lead generation post-GDPR GDPR puts the value exchange between brands and their customers under the spotlight. Instead of relying on direct response tactics, smart marketers are balancing investment with brand building. In the meantime, here’s a summary.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. The interface is also very user-friendly and intuitive.