ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Short, pithy, and digestible articles and videos, as well as images that pop on a smaller device are now table stakes. appeared first on Crenshaw Communications.

Mobile 334

Mobile Advertising Advertising Trends 334

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 87

Video Brand Branding Energy 87

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content. Result: A complete flop.

Video 113

Video Guidelines Advertising Advertising 113

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. That’s the communication we try to get out to voters. With the Nov.

Communications 183

Communications Video Social Media Facebook 183

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

Cision

NOVEMBER 27, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below.

Video 231

Video Media Measurement System 231

Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

ImPRessions - Crenshaw Communications

MARCH 16, 2021

For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. appeared first on Crenshaw Communications.

B2B 344

B2B Facebook LinkedIn Small Business 344

Shift Communications

JANUARY 8, 2018

Soon advertising may be the only way to reach some select audiences. Two companies own the majority of digital advertising. Solution: Market on both, and look for niches where advertising costs are inexpensive but in your target audience. AI-Powered Personalization of Advertising. The Duopoly Gets Stronger. Christopher S.

Video 96

Video Trends Media Advertising 96

Prohibition

OCTOBER 7, 2022

This has been well received by users and content creators, as it’s easier to communicate with their audiences when they have longer time to do so. This comes as Instagram continues to double down on video as part of their 2022 plans, after extending reels to 90 seconds after the previous 60 second limit. We certainly welcome this.

Instagram 62

Instagram Social Media Video Twitter 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

households having at least one video streaming service subscription. With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

households having at least one video streaming service subscription. With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.

Trends 385

Trends Employee Viral Advertising 385

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. Video works effectively across multiple platforms.

Social Media 323

Social Media B2B Media Video 323

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising. The post Changing Content Consumption Trends And What They Mean For PR appeared first on Crenshaw Communications.

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans. Brands can use generative AI to create new images and videos that are unique and personalized to users. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 187

Communications Journalism Advertising Advertising 187

Mindful Marketing

OCTOBER 31, 2020

The Lincoln Project PAC has discredited Donald Trump through a one-minute video, “ Mourning in America.” But, what makes negative advertising effective for those seeking a senate seat or the presidency but not for businesses building their brands? Not every type of advertising fits every industry.

Advertising 85

Advertising Advertising Ethics Government 85

ImPRessions - Crenshaw Communications

JULY 9, 2020

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . billion in lost revenue for the TV networks.

Sports 156

Sports Advertising Advertising Travel 156

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. The truth is PR and communications professionals are more tech-savvy than ever. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Videos range from singing and dancing, to comedy, reaction videos and challenges. Video ads aren’t skippable.

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

JULY 10, 2020

Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Check out our list of top advertising and retail podcasts too! The PR Week. On the Media.

Sports 332

Sports Radio Retail Advertising 332

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. USA Today published an audio recording of the incident while the Daily Mail published the raw video. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through. Daily Mail.

Advertising 62

Advertising Advertising Viral Video 62

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . And yes, there’s even a video series titled “How S#it Works.” .

Advertising 322

Advertising Advertising Privacy Television 322

Shift Communications

MAY 4, 2017

Facebook, like all social networks, saw a decline in revenue in Q1, a normal pattern after advertisers’ binging on ad spend in Q4: On a quarter-over-quarter basis, we see their Q1 2017 ad revenues weaker than in previous Q1 results: Is this a sign that they’ve reached saturation in marketing dollars they can attract from advertisers?

Facebook 107

Facebook Video Mobile Advertising 107

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads. Many advertisers don’t bother. Video Transcription.

Video 100

Video Facebook Advertising Advertising 100

ImPRessions - Crenshaw Communications

JULY 28, 2020

These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side platform, ad network: video and ad network: mobile. Read more about the winners here in Adweek: [link].

Mobile 177

Mobile Media Advertising Advertising 177

Melissa Agnes

SEPTEMBER 30, 2014

Finding a new, relatable way to communicate the same important message is a strong and intelligent communication strategy. The same thinking needs to be applied to your communications. It’s important to freshen up your communications and find new and impactful ways to get your message across.

Communications 234

Communications Crisis Management Crisis Crisis Communications 234

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Shift Communications

NOVEMBER 3, 2014

The end product is a commercial spot or online video. Carlsberg Beer induced panic in a video stunt where poker players called unwitting friends in the middle of the night asking them to come settle up the money they had lost that night. The two videos have combined for more than 60 million YouTube views. Advertising'

Advertising 92

Advertising Advertising Viral YouTube 92