Ronn Torossian

MAY 11, 2022

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

Advertising 195

Advertising Advertising Strategy Company 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).

Analytics 195

Analytics Measurement Video Advertising 195

Onclusive

JANUARY 18, 2024

To determine specific election coverage, we are considering content that includes (but is not limited to) the following terms, with mentions of each candidate: English Spanish running mates compañeros corriendo party convention convención de partido national convention convención nacional registered voters votantes registrados campaign (..)

Report 195

Report Analysis Construction Data 195

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns.

Advertising 62

Advertising Advertising LinkedIn Video 62

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. Since the explosion of social media, PR professionals have seen it as a key component to any successful campaign. What PR Is Not: Paid Advertising. Social media engagement. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

Ronn Torossian

MARCH 23, 2022

Companies that have a decent advertising budget and which are looking to increase the number of people they reach on Facebook can do so with the help of Facebook ad campaigns. With the help of paid campaigns, companies can reach a much bigger customer base on the platform, including people who have previously been interested […].

Facebook 195

Facebook Advertising Advertising Company 195

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. PR professionals’ unique experience in managing news cycles, identifying brand-safe advertisers, and spotting risks for public or advertiser backlash will complement marketers’ perspective and experience here.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JULY 1, 2021

It was a dramatic contrast from my previous positions in that the PR team was expected to dream up stunts and tactics to support ad campaigns. We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings.

Agency 421

Agency Creativity Advertising Advertising 421

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. No matter the budget you put into your campaign, sometimes it’s clear that an overarching change in strategy is necessary. The problem is, how do we implement that change? 1) A/B TESTING.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Meta, Google, and Snap are using generative AI to power augmented reality features, to create images and videos, and helping to jumpstart their marketing campaign plans. Cooler Screens , the world’s largest in-store digital media and merchandising platform for retail, turns refrigerated doors into interactive advertising displays using AI.

Advertising 170

Advertising Advertising Analytics Data 170

Ronn Torossian

JANUARY 25, 2021

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other.

Advertising 195

Advertising Advertising Agency Brand 195

Ronn Torossian

JUNE 8, 2021

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

Crisis 195

Crisis Communications Advertising Advertising 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is often confused with native advertising , but it’s actually a subset of it. That’s why it offers a degree of credibility that some native advertising can lack. . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.” Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Traditional advertising is losing its effectiveness in capturing the attention and trust of potential customers.

Social Media 112

Social Media Media Advertising Advertising 112

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Tailor the campaign to resonate with their interests and needs. A compelling story adds authenticity and relatability to the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Solo PR Pro

FEBRUARY 23, 2016

As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. Set The Correct Campaign Objective. Set The Correct Campaign Objective.

Advertising 40

Advertising Advertising Facebook Instagram 40

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Objectives are set and resources are allocated to maximize the impact of the marketing campaign. Setting budgets Allocate budgets based on the media options chosen and the campaign objectives. This plan serves as a roadmap for executing the campaign.

Media 78

Media Advertising Advertising Analysis 78

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Agility PR Solutions

JANUARY 7, 2024

It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’ Every day, consumers and corporate decision-makers are […] The post 7 steps for creating successful influencer marketing campaigns for B2B brands appeared first on Agility PR Solutions.

B2B 108

B2B Brand Branding Marketing 108

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

Advertising 172

Advertising Advertising Instagram SEO 172

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A great brand marketing PR campaign can even drive leads and sales. The right advertising generates reach and frequency of message to inform specific audiences. But it’s not a contest. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands must recognize the importance of inclusivity in their advertising campaigns. Inclusive advertisements, diversity, and inclusion in advertising are crucial for creating a more inclusive marketing environment.

Advertising 88

Advertising Advertising Groups Brand 88

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. A new approach. Have you heard of Media Mix Modeling? How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

Business Wire

FEBRUARY 9, 2021

I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Buying power of the global LGBT population rose to about US$3.6 Moving away from the one-size-fits-all approach is to be applauded. However, it only scratches the surface.

Financial 242

Financial Advertising Advertising Groups 242

Agility PR Solutions

APRIL 26, 2022

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure.

Publicity 159

Publicity Measurement Advertising Advertising 159

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Media mix modeling provides insights that allow marketers to refine their campaigns based on several factors. A new approach. Have you heard of Media Mix Modeling? How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

5W PR

MARCH 27, 2024

Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign. Know the audience Content is indeed the lifeblood of any victorious PR and digital marketing campaign. Leverage social media channels, email marketing campaigns, and influencer partnerships to share the content and reach a wider audience.

Publicity 78

Publicity Strategy How To Marketing 78

Sword and the Script

NOVEMBER 21, 2023

Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: This is an advertising association, so the question is naturally focused on advertising. click image for higher resolution) 3.

Financial 143

Financial Marketing Survey B2B 143

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. This article takes a closer look and describes several examples that can transform your PR campaigns. WTF is a Big Idea? Big Ideas in PR.

Insurance 204

Insurance Insurance Advertising Advertising 204