PRSay

JULY 26, 2021

For years, companies have been publicly espousing the value of diversity, and many have made significant strides in enhancing the makeup of their workforce. While increasing racial diversity in many companies was a necessary first step, the reality is that the first step was the only step for many organizations.

Travel 144

Travel Community Employee Government 144

PRSay

NOVEMBER 15, 2022

Now a senior adviser to the Secretary of the Army for Diversity and Inclusion, and Deputy Secretary of the Army, Beach said his career has been “a testimony to the opportunities available through military service.”. Air Force (retired) and is now director of inclusive communities for Amazon. Coast Guard at 19 years old.

Nonprofit 117

Nonprofit Storytelling Radio System 117

PRSay

AUGUST 25, 2023

John Elsasser, editor-in-chief of Strategies & Tactics and host of S&T Live , asked Joseph how Ketchum’s new logo symbolizes the company’s commitment to diversity, equity and inclusion (DE&I). We did that on purpose to show our commitment to equality, to diversity, equity and inclusion.

Brand 78

Brand Branding LinkedIn Employee 78

PRSay

MAY 26, 2021

Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. office of Ferrero USA , a global confectionary company, was a panelist on PRSA’s May 19 Diverse Dialogues titled “ Beyond the Hashtags: How PR/Comms Pros Can Drive Unity.”

Communications 170

Communications Groups Community Training 170

PRSay

FEBRUARY 3, 2020

But what about black history in public relations? APR Fellow PRSA, and the late Ofield Dukes, also make us proud for their groundbreaking contributions to the profession. But we still have a long way to go in terms of inclusion and equity. What does society lose from this gap in leadership diversity?

Publicity 218

Publicity Leadership Groups Creativity 218

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. The US is commonly likened to a cultural melting pot, where many backgrounds combine to create a vision of diversity.

Brand 89

Brand Branding Marketing Ethics 89

Stern + Associates

JANUARY 12, 2023

These results, derived from over 333 companies surveyed in McKinsey’s 2022 Women at Work study , reveal that even the best-intentioned organizational diversity, equity and inclusion (DEI) efforts simply aren’t cutting it. Prioritize DEI Commitment for Inclusion on Purpose.

Company 62

Company How To Employee Groups 62

Stern + Associates

SEPTEMBER 20, 2023

But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. How can leaders improve their talent and innovation processes using the data already at their fingertips? Organizations have access to more data than ever before.

Leadership 62

Leadership Data Big Data Employee 62

Stern + Associates

SEPTEMBER 6, 2023

With expertise spanning psychological safety, societal values, global economies, diversity and equity, and data monetization, the experts represented by Stern Strategy Group are shaping the discourse on business strategy for the modern era. The post Must-Read Books | September 2023 appeared first on Stern Strategy Group.

Data 62

Data Strategy Groups Policies 62

PRSay

JULY 9, 2020

On May 19, PRSA hosted the first webinar in its Diverse Dialogues series to celebrate Asian American & Pacific Islander Heritage Month. Moderated by PRSSA President Carolyn Lok, the webinar was a lively, frank discussion of how professionals and students can be better allies and stewards of diversity in public relations. “In

Community 143

Community Communications Transportation Employee 143

PRSay

MAY 30, 2023

But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. A recent study, jointly conducted by our firms, BRANDthrō and The Axis Agency, uncovered current views on diversity and multiculturalism among 180 millennials.

Data 100

Data Marketing Survey Consumer 100

Stern + Associates

MARCH 8, 2023

This year’s theme of “ Embrace Equity ” is a timely reminder to organizations striving for this goal – a moral imperative that’s also good for business. Research shows organizations with cultures that rank high in equity outperform their peers and are better equipped to meet the needs of a changing world.

Leadership 93

Leadership Groups Viral Crisis 93

PRSay

OCTOBER 12, 2021

Some of us have been addressing this issue in our organizations by developing diversity hiring programs. We need to remove the obstacles to inviting and supporting PR professionals from diverse identity communities and instead help jumpstart their careers through meaningful, paid internships. Photo credit: seventyfour ].

Nonprofit 195

Nonprofit Financial Community Leadership 195

Solo PR Pro

FEBRUARY 14, 2023

Diversity, equity and inclusion (DE&I) is a complex and important landscape to navigate in our roles as communicators. Below are five primary steps that you can take to help drive diverse, equitable and inclusive communications. Mistakes are often made when assumptions are made about audiences.

Ethics 58

Ethics Community Consumer Communications 58

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). Many DE&I commitments created in 2020 were a knee-jerk reaction to the events happening around us. Diversity, equity and inclusion is evolving.

Communications 78

Communications Employee Financial Community 78

Stern + Associates

JANUARY 24, 2023

Black History Month is not just about honoring achievers of the past. It’s also about celebrating today’s change-makers with the ideas and frameworks that will shape the near and far future. is a world-renowned expert on leadership and diversity-driven innovation. Leadership that Harnesses the Power of a Team Linda A.

Leadership 90

Leadership Ethics Education Technology 90

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Flexibility, clear communications and DEI (Diversity, Equity, and Inclusion) initiatives will become mission-critical. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

FEBRUARY 22, 2021

The 2021 theme, “ Black Family: Representation, Identity and Diversity ,” explores the African diaspora and the spread of Black families across the United States. Ford is a recognized scholar and leader with intensive knowledge of multicultural communications and diversity. We need to know about those Black institutions.

Communications 140

Communications System Education LinkedIn 140

Stephen Waddington

FEBRUARY 12, 2021

The inaugural Lockdown Unconference will explore diversity, junior talent during lockdown, reporting dashboards, and the regulation of social media platforms. Why it's time to play the race card When organisations are planning corporate strategy diversity and inclusivity (D&I) should be at the centre.

System 121

System Measurement Facebook Report 121

PRSay

OCTOBER 25, 2021

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward?

Exercises 170

Exercises Education Case Study Nonprofit 170

NewsWhip

JANUARY 11, 2024

In fact, a recent study showed that 78 percent of US consumers say that a sustainable lifestyle is important to them. That means when brands are proactive with their environmental efforts, and more importantly, are transparent about how their brand is navigating their environmental impact, they’ll see greater success.

Brand 78

Brand Branding Agriculture Ethics 78

Solo PR Pro

APRIL 8, 2021

We sat down with Bernadette to discuss how her background in journalism impacted her career in PR, how she struck out on her own as a solo PR pro (and grew both her client and employee roster) and how she’s using her PR skills to help prioritize diversity, equity and inclusion practices at her local PRSA chapter.

Meeting 97

Meeting Journalism Employee Storytelling 97

Reputation Us

JUNE 21, 2021

million members span many forms of diversity (visible and not visible), including race and ethnicity. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Here is a little-known truth: Racial equity is an achievable goal.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

million members span many forms of diversity (visible and not visible), including race and ethnicity. We have dedicated a lot of time to educating ourselves so we can better celebrate and respect our differences as we continue to serve a more diverse membership. Here is a little-known truth: Racial equity is an achievable goal.

Financial 78

Financial Education Community Employee 78

Sword and the Script

MARCH 16, 2021

CMOs say strategies performed well during the pandemic, both prestige and budgets have grown; inclusive decision-making is a blind spot. About 65% of respondents come from B2B companies, including both product and services organizations. About three-quarters (74%) ranked their efforts as a 5 or above, on a 7-point scale.

Survey 150

Survey Marketing B2B Comparison 150

PRSay

JUNE 4, 2021

Let’s talk about pronouns. For some, talking about pronouns may be new or unfamiliar and, if the individual prefers “they/them” in the singular, some may see this as grammatically incorrect. Me, myself and I” are how people talk about themselves. You, she, he and they” are pronouns people use to talk about others. •

Communications 184

Communications System Instagram Meeting 184

PRSay

MAY 27, 2022

You have likely heard about the rigors our military and veterans face, including moral injury from the travesty of war or service in difficult times. At times, the unemployment rate for veterans who served after 9/11 has been almost twice that of non-veterans who are about the same age.

Public Affairs 157

Public Affairs Case Study Community Leadership 157

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

PRSay

FEBRUARY 1, 2018

These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. ” –Judith Harrison is senior vice president, Diversity & Inclusion, Weber Shandwick, New York. “Diversity & Inclusion (D&I) will be embedded in everything we do. .

Employee 113

Employee Corporate Agency Reputation 113

Stern + Associates

AUGUST 26, 2022

Most of us like to believe we are “good people.” If so many of us are good, why does society continue to tolerate bias, and how can we change for the better? What if I told you that our attachment to being good people is getting in the way of us being better people?” Dolly asks. “We Photo: Ryan Lash / TED. Sometimes, I do.

Leadership 62

Leadership System Tools Groups 62

Reputation Us

JUNE 14, 2021

From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice. Other causes we’ve been passionate about are back-to-school supplies and food insecurity for families in financial need/distress. What role does diversity and equity have at your credit union?

Reputation 148

Reputation Financial Community Employee 148

Stern + Associates

AUGUST 10, 2022

As organizations navigate sustained workforce disruption, they may find their well-intentioned diversity and inclusion efforts aren’t generating the cohesive environment they envisioned. Without inclusion at the forefront of a leader’s agenda, I don’t believe a leader can be effective.

Leadership 62

Leadership Storytelling Policies Groups 62

Shift Communications

JANUARY 25, 2023

And that’s not what Equinox is about.” ” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. And some are using the brand narrative in adverse ways.

Strategy 78

Strategy Brand Branding How To 78

PRSay

FEBRUARY 1, 2022

We expanded the crisis communication categories and added other relevant areas for submission — notably a Diversity, Equity and Inclusion (DEI) campaign category. Next, we injected a brand-new set of “Organizational Award” categories, which we’re particularly energized about. The pros behind the programs.

Crisis Communications 156

Crisis Communications Crisis Creativity Data 156

The Hoffman Agency

MARCH 6, 2024

For many of the same reasons, I struggle with the word “inclusion.” Don’t get me wrong — I want the world to be inclusive. It would certainly help this mama of two sleep better thinking my multiethnic, third culture girls might grow up in a society that genuinely embraces diversity. The inclusion façade Let me explain.

Handbook 36

Handbook Trade Shows Employee Local 36

Ethical Voices

JULY 31, 2023

I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. Now we’re being approached by organizations that are asking us to bring more equity and representation into their existing programs.

Ethics 72

Ethics Communications Community Education 72

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. And the industry’s reputation problems in matters from data security to diversity are well known. It doesn’t help that most of Congress is pretty clueless about the sector. In good faith.

Reputation 305

Reputation Privacy Data Advertising 305