PR 20/20

NOVEMBER 8, 2018

The Marketing AI Institute was created and is powered by PR 20/20. You don't need to know it all to build a competitive advantage with AI in your business and career. Read the right material. We think this list gives you a solid grasp of where AI is at today, and where it might be going. Look to your existing tech.

Marketing 40

Marketing Case Study Conference Tools 40

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

Maxim Behar

SEPTEMBER 3, 2023

Maxim Behar: It's a very simple job, however you must know how to do it. We start with the king of PR, well known locally and around the world - Maxim Behar. I wish you good luck! Here's a very small part of the history I have as a person in journalism with a long career path, then in private business. Salesman : Sure!

Course 59

Course Meeting Local Travel 59

wiredPRworks

JANUARY 16, 2018

In 2006, I had the dream to build out a career as a public speaker. So, I signed up for NSA Illinois' Speaker Academy. Session 6 – Putting it All Together / Graduation. Always wanted to take the stage as a professional speaker? I'm excited to watch a new class grow as we go backstage and learn from superstar speakers.

Airlines 40

Airlines System Local Training 40

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Journalistics

NOVEMBER 20, 2014

For that, I thank all of you. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading.

Journalism 52

Journalism Sports Writing Meeting 52

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. For starters, can you tell us more about you and being an “Adventurist,” as you say in your bio? Also, Taco Bell got it right.

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

NOVEMBER 17, 2010

D’oh, you say. Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. Preview before you publish. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

OCTOBER 24, 2010

you can barely take a step in October without being hit in the face by pink. Why: if you’re thinking of embarking on a color/cause campaign for your non-profit, this might be helpful as you do your initial research. What are you doing for Domestic Violence Awareness Month? (or What would you add?

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

NOVEMBER 6, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Tourism 62

Tourism Measurement Twitter Facebook 62

ZudePR

JANUARY 26, 2016

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

JANUARY 2, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The New Year Edition January 2nd, 2011 Tweet The champagne has been popped and you might be recuperating from the New Year’s Eve festivities. Don explains why (and how to do this right).

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. Image: Gaurovonomics via Flickr, CC 2.0

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

OCTOBER 20, 2010

So here are 10 reasons for you to attend the IABC/DC Metro Silver Inkwell awards gala on October 26, Letterman-style: 10. Don’t you want to cheer me on? If you’re job-hunting – or suspect you will be soon – it’s a great place to start building (or rebuilding) your network.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

FEBRUARY 1, 2011

You never disappoint. Can you define what a “KPI&# is? Is there a difference between KPIs, PR outcomes and business outcomes? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience. So here I am!

Measurement 77

Measurement Publicity Web Analytics 77

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

OCTOBER 31, 2010

The Halloween theory of social media , from Richard Bailey’s PR Studies. Why: you could let social media say “boo&# to you. Up to you. The 5 scariest things to tell a PR firm , by John Terrill on SpeakerBox’s The Sounding Board. Let’s Halloween up PR , by, er, me. Trick or Tweet?

Small Business 51

Small Business Tourism Measurement Social Media 51

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. I sincerely hope my story inspires you to do the same. 1 The Seed is Planted You never know you’ve had a Sliding Doors moment until later. *By a first-time (self-publishing) author. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

OCTOBER 10, 2010

Can’t you JUST be my neighbor? Why: If you’ve ever been caught thinking about linking, Ike lays it all out for you. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Sign out Leave your comment here. Here are seven of them: 1. pts Settings.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

NOVEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Being Thankful For What Is Not November 26th, 2010 Tweet If you are in the U.S., you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). It’s been a tough year.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# Sign out Leave your comment here. I was happy yesterday. pts Settings.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

JANUARY 23, 2011

If you haven’t read it yet, you should (and make sure you’re following Ingrid Abboud , the author, on Twitter as well). I don’t think there is a right or wrong answer to this question. So to each their own, right? 5 influence traps you must avoid , by Valeria Maltoni. by John Taylor.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

FEBRUARY 6, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 14, 2010

I have a blogroll (I suspect you do too). But while I’m figuring it out, here are some posts from folks not on my blogroll but in my Reader for you to enjoy. Why: did you see that number? So you can learn from him both about writing and woodworking. PR and the power of ideas , from Richard Bailey’s PR Studies.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

SEPTEMBER 25, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Get notified of updates in this conversation "> Follow conversation Stop receiving notifications "> Following conversation people listening Followers Livefyre is in Offline Mode - you can still post comments. pts Settings.

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

NOVEMBER 7, 2010

With this past week focusing (at least for me) on sharing the trials and tribulations of PR, here are seven posts that I wanted to share with you. Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. Do you really need another reason? I’ll give it to you: palooza!

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

OCTOBER 6, 2010

So, I did what I knew: I told them that one of the best ways to tap into social media could be done by channeling Jimi Hendrix (you can view the un-animated version here ). So what does this all mean for you? This led to an energy and enthusiasm to “get it right&# in a way that naturally seeped into the slides.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. Where are you going next? Off we go.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? Paying it forward, you might say.

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

SEPTEMBER 28, 2010

If you have ideas/thoughts in the meantime, will you share them below? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. That, I understand. But what really started getting on my nerves was how seemingly useless their communications were. Completely. This, I liked.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

DECEMBER 31, 2010

In 2011, I wish you health, happiness and wonderful, wonderful people. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Sign out Leave your comment here. My, time flies. In a bit of a reminiscing mood, these were the highlights of 2010 for me. I turned 40.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

SEPTEMBER 30, 2010

You can view his collaborations and covers on his other channel. Image: Jixar ‘s Flickrstream, CC 2.0 So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who? Image: Jixar ‘s Flickrstream, CC 2.0 So here are six more YouTubers that I follow now and again: Natalie ( communitychannel ) Who?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

SEPTEMBER 26, 2010

To that end, here are seven posts for you to read/listen to/watch crossing the gamut of time and space that you might enjoy… or, at the least, find thought-provoking. Why: Regardless of whether you believe in a higher power or not, it will should leave you thinking. Image: Brisbane Falling via Flickr , CC 2.0

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90