PR 20/20

MAY 16, 2023

Whether your association represents professionals in a specific industry or aims to foster a sense of community among like-minded individuals, streamlining your marketing and sales processes can lead to significant time savings and increased productivity. How do you determine those? With personas and performance data.

Marketing 69

Marketing eBook Resources Tools 69

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. However, putting yourself in the journalist’s shoes can immediately give you some clarity as to how you should approach it. .

Pitching 164

Pitching Writing Digital PR How To 164

Cision

FEBRUARY 17, 2016

If you don’t understand the individual or group whose story you are telling, your story will sound false. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Polaris

DECEMBER 14, 2014

If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Buzzstream

FEBRUARY 3, 2021

Alex Jones , PR Director at Motive PR , shares the benefits he believes that digital PR adds: Increasing your visibility in search engines by getting quality links back to your website. Gaining referral traffic for your site. Building awareness of your brand/products/services and boosting your credibility.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This guide is written to assist in every aspect of crisis communication. Why do you need crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

JULY 6, 2020

For us, it was more about intentionally guiding individuals so they had the most relevant training for their day to day, and so that we as a collective team unit were able to cover the full scope of the HubSpot platform. Get your team reading, sharing and more intentionally discussing HubSpot products and best practices.

Training 72

Training How To Course Software 72

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. However, if you get your list wrong, none of that will matter and you will be wasting your time.

Google 117

Google Measurement Advertising Advertising 117

Solo PR Pro

DECEMBER 22, 2020

Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. However, as a solo PR pro, it’s your responsibility to set yourself apart by making time for you.

Conference 58

Conference Content Marketing Community Education 58

Beyond PR

JULY 29, 2016

We can all agree a little shopping never hurts anyone, especially when your favorite store rolls out a can’t-miss sale. To host a successful sale, today’s retailers must look beyond the walls of their store (or ecommerce site) to attract customers. Advocacy and influencer marketing can take your brand to the next level.

Marketing 40

Marketing Retail Instagram Social Media 40

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Do you want to do something about it? You might be familiar with the catch-all term influencers. Learn new habits?

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Are you up to speed?

How To 60

How To Software System Employee 60

PR 20/20

SEPTEMBER 21, 2017

However, what if there are 10,000 downloads, across five personas, originating from multiple channels (social, organic, paid, direct) that require personalized emails and website experiences based on user history? You use artificial intelligence dozens, if not hundreds, of times everyday and you probably don’t even know it.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon? I sincerely hope my story inspires you to do the same. 1 The Seed is Planted You never know you’ve had a Sliding Doors moment until later.

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JANUARY 26, 2016

What’s the best book about your job? Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. How to be a graphic designer without losing your soul. There must be more to life. The thing to remember is you are someone. Warts and All.

How To 65

How To Meeting Creativity Agency 65

Contently - Strategy

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. ” Based on the numbers, you’d expect b2b technology to be the more popular term. Want to test your site speed? Assess your marketing maturity?

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. Here are the five biggest trends you need to know. [If If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Want to test your site speed? Identify untapped markets?

B2B 57

B2B Content Marketing Trends Marketing 57