Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

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SEO Pitching Small Business Agency 100

Solo PR Pro

JANUARY 6, 2015

The turning of the calendar page has special significance for Solo PR Pros. or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Happy new year!

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eBook Creativity Twitter Tools 40

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

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Pitching Instagram Survey Data 78

PR Fuel

OCTOBER 30, 2018

Boring old email – like the press release, many pundits have declared it dead…I beg to differ! 7 Tips on Writing the Perfect Welcome Email. Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick.

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Communications Pitching Writing Social Media 40

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.

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Pitching Facebook Interviews Twitter 111

Sword and the Script

JANUARY 14, 2017

It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil. Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. You cannot wait to come to that conclusion a year from now. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

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B2B Pitching Survey Study 60

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar. Know your Audience.

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Company Brand Branding B2C 81

Sword and the Script

OCTOBER 31, 2017

Instead, it’s another thing you need to learn how to do well to make your initiative successful. Those four engines are as follows: Engine 1: Focus on the audience, not your product. To build an audience you have to get visitors to your content hub. One of the best examples of this comes from marketing automation vendors.

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Engineering Content Marketing Marketing Analytics 62

Sword and the Script

DECEMBER 13, 2016

Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. That such a volume of engagement is coming after the event underscores the fact there is a whole lot more value that can be gleaned from webinars. Insight from @On24 #On24roadshow.

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B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. Here we go….

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Software Reddit Marketing Survey 102

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. Accept responsibility for your actions. Use Your Imagination.

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Web Pitching Local Report 40

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. Better work, happier clients, and more time left to sell to other clients. The result?

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How To Software System Employee 60