article thumbnail

Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Forty years later, the words offer a vision for what to expect in 2022 and how to best adapt for our clients, our profession and our world. “Sooner or later, it all boils down to money”. Last year offered very few glory days.

article thumbnail

PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.

Ethics 52
article thumbnail

Maxim Behar Appointed as International Fellow of PRCA

Maxim Behar

The globally renowned PR expert Maxim Behar has been designated International Fellow of the world’s largest professional PR body - Public Relations and Communications Association (PRCA). As PRCA International Fellow, Maxim's key role will be to help shape thinking on the future of the industry.

article thumbnail

Broken Promises To Leave Russia. Corporate Reputational Ramifications.

Reputation Us

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. Regrettably, despite their early proclamations, some companies have failed to follow through on their promises (including Heineken, Philip Morris International and Unilever ).

article thumbnail

Francis, who always did the hard things easily.

Maxim Behar

On that he was a truly unique person who left a huge gap in the international landscape of the business, after he passed away unexpectedly, at just 47 earlier this year. Let's prepare a text on ethical business in our profession and name it the ‘Helsinki Declaration.’ Let's try to get all our colleagues from over the world on board.We

Ethics 98
article thumbnail

Maxim Behar for Almanach 2022: About The "Sexy" Things in Business and More.

Maxim Behar

Maxim Behar in the eighth edition of Almanach 2022 of the leading Bulgarian TBMagazine on the special project "Managers Share - successful case studies in Bulgarian business". And today, currently, in 2022, a business without interesting, attractive and what we often colloquially call "sexy" stuff is worth nothing. Business as usual.

Ethics 52
article thumbnail

How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

A CEO’s personal brand encompasses their values, vision, personality, and reputation and it can affect the image of their company from a PR perspective in a number of ways: Building trust and credibility A CEO who’s perceived as competent and ethical can enhance the credibility of their company.