Deirdre Breakenridge

JUNE 27, 2018

They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people. Be global but act locally. To succeed in this global era, brands must also act locally.

Marketing 164

Marketing Ethics Local Technology 164

PRSay

AUGUST 19, 2021

When I was hired to chair the Department of Strategic Communication — affectionately known as SCOM — at Morgan in 2018, our founding dean DeWayne Wickham insisted that our department be more aligned to our professional society to ensure that our students would be connected to the most up-to-date industry practices.

Meeting 196

Meeting Education Ethics Leadership 196

PRSay

OCTOBER 20, 2020

You’ve long been a DE&I proponent, chairing PRSA’s D&I Committee in 2018. Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Best leadership advice you’ve ever received?

Meeting 78

Meeting Leadership Corporate Local 78

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Local 107

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. Reach out to local synagogues, churches and mosques. In 2018, she was featured as one of 40 individuals in the PRSA Foundation’s “Diverse Voices” book that catalogs career successes and challenges faced by leaders of color. Write a letter to the editor. Conduct meaningful outreach.

Local 156

Local Community Conference Writing 156

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. Find the 2018 Trust Barometer here.). Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. The session is free for PRSA members.

Communications 149

Communications Employee Leadership Writing 149

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. You can get a copy of the full report here: 2018 State of the Media.

Survey 103

Survey Report Media B2B 103

Landis PR

APRIL 29, 2024

It has held this title since 2018 in the World Happiness Report. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. Nordic Business Forum is one of – if not the – largest business and leadership events in Europe.

Radio 64

Radio Pinterest Television Government 64

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. She was also a nominee for AdFed’s 32 under 32 in 2018.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

SEPTEMBER 19, 2019

27 — a day earlier than in 2018 and over a week earlier than in 2017. According to 2018 data from location intelligence company Gravy Analytics , regular customers of the coffee chain didn’t visit their local Starbucks more frequently once the pumpkin spice latte was released; in fact, average daily foot traffic decreased by 2 percent.

Instagram 127

Instagram Analytics Google Trends 127

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Local news and indy journalism more trusted. “I Alessandro Cederle , Business Development, Europe, TVEyes.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

SEPTEMBER 26, 2018

Locally, MIMA is still relatively new. Or, they could be more informal (like the two “mastermind” groups I run locally here in Minneapolis). Almost all of the value in your membership to these orgs is connected directly to the local chapter. 4: Redefine leadership criteria. MN Search is definitely new.

How To 98

How To Groups Local Conference 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I really appreciated my time in radio and print journalism. It makes the job really fun.

Radio 167

Radio Journalism Interviews Energy 167

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 BUT this is 2018 not 1918. However, I spent most of the time working at my local health club for the sociability. I run my own business; just me.

Writing 83

Writing Google Blogging Exercises 83

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

JANUARY 11, 2022

Underneath it all, the leadership team has to balance the blending of cultures. It employs 100 local staff and serves about 400 customers. Other standouts include Keyhole, Talkwalker and Brand24, which I reviewed in 2018. Competitive deals come with pressure to generate returns for investors quickly.

Reputation 85

Reputation Technology Tools Data 85

Landis PR

MARCH 13, 2023

I was really excited when the movie “All the President’s Men” hit my local theater in 1976. The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018. Being the daughter of a reporter, I was also a news junkie—even at a young age.

Journalism 52

Journalism Film Ethics Television 52

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Source: Edelman , 2018). Source: Edelman , 2018). Source: Accenture , 2018). Technology and data have supercharged consumer expectations for a personalized, connected experience.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

PRSay

OCTOBER 7, 2018

It’s really hard to be a decent human-being in the workplace all the time,” said Mildenhall, during the opening General Session at the PRSA 2018 International Conference in Austin, Texas before more than 2,000 professional communicators and students. “I I don’t succeed all the time.”. It was a selfie phenomenon on social media.

Conference 125

Conference Creativity Internal International 125

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

Karen Freberg

NOVEMBER 1, 2017

I am forever grateful for the coverage, write ups, and praise the class has received at the local and national level. I am pleased, and extremely excited, to announce a new class I am going to be offering in the Spring 2018 semester: Advanced Social Media Strategy , otherwise known as #FrebergSM.

Social Media 40

Social Media Media Exercises Education 40

Scott Public Relations

APRIL 2, 2020

It took me an hour to find information on candidates running for judicial appointments in the 2018 election. When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. We took a picture and it was featured prominently in our holiday letter than year.

Insurance 71

Insurance Insurance Healthcare Technology 71

PR 20/20

SEPTEMBER 17, 2019

Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. The other would be the 2018 GA Research Colloquium in Oslo that generally runs just before the World PR Forum. An exercise I run on my leadership development sessions is the ‘build-up/put-down’ slot.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

FEBRUARY 6, 2018

We are also VERY fortunate because our immediate family members are local and enjoy spending time with our boys as much as they can (thank you Mom, I am eternally grateful!) …and I think 2018 will be an innovative one for the function, and I look forward to what my team and other professionals in this space come up with.

Energy 68

Energy Corporate Travel Internal 68

The Hoffman Agency

MARCH 11, 2020

My teammate Kelly Trom gained her first taste of Asia through the Building Bridges program to Hong Kong in 2018. boba and fried chicken rounds in the Shanghai office; from restaurant hopping in the bustling Wangfujing area to mind-blowing feasts at Singapore’s local favorite hawker centers. Hoffman Hong Kong. Hoffman Shanghai.

Pitching 36

Pitching Transportation Conference Report 36

NewsWhip

FEBRUARY 26, 2021

We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community?

Brand 78

Brand Branding Media Government 78