Stephen Waddington

OCTOBER 4, 2020

As a Council and Finance Committee member I’ve been shocked to learn that the CIPR budget contribution to all sectoral and regional groups was less than one per cent of the £4m+ budget in 2018. Further information Pete has shared his manifesto on his blog. He’s also writing throughout the election period about issues raised by members.

Meeting 78

Meeting Government Energy Employee 78

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Vuelio named this blog the best PR and communications blog in 2019. Larry Fink, CEO, BlackRock, used his annual letters to business leaders in 2018 and 2019 to call companies to account on their societal impact. What we do 5.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? Now that we’re a couple months into the new year, which social media trends do you think will truly impact your work at Cargill in 2018? Journalists already know how to write content that is compelling and interesting in a short, concise way.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

MAY 14, 2019

This is the basis of the company’s 2018 Global Media Report which I summarized here. How do you compare a brief mention in a top tier business publication to a product review in a blog? At the time of this writing, there are 47 comments on G2 crowd, which was far more than any other review site. Is that relationship building?

Case Study 118

Case Study Software Data Web 118

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). But that’s a talent supply issue for a different blog post. In 2018, the most recent edition, there were nearly 7,000. billion in 2018 , though some forecasts say that will drop this year. So, what does this in-housing trend mean for PR agencies?

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. You can be an ethical and persuasive PR pro or marketer without selling your soul. For Heaven’s sake, don’t buy Bitcoin. Building trust is a better approach.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: Code of PR Ethics? ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article.

Ethics 94

Ethics Advertising Advertising Analysis 94

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. We’ve all come across the drive for ‘soft skills’ – like management, leadership, writing etc, but a new generation of soft skills will emerge that are crucial in the AI world.

Trends 48

Trends Privacy Ethics Government 48

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. optimize email send time, predict lead conversions, write email subject lines, recommend content to users). However, this won’t happen without a focus on privacy, ethics and morals. >>> What You Need to Know: AI + Ethics.

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

NOVEMBER 5, 2017

It’s a stunning location, and a great place to think, write, and eat. It’ll celebrate the 70 th anniversary of the NHS in 2018, and lessons for communicators. I didn’t get a chance to email out articles and blog posts that I’ve written this week. Sarah’s been working on the next edition of #FuturePRoof. discussion.

Ethics 0

Ethics Social Media Advertising Advertising 0

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 15) Ethics in PR revisited. Also see Off Script Q&A No.

Social Media 93

Social Media Marketing Media Creativity 93