Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling.

Report 225

Report Media Advertising Advertising 225

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018?

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017. Data Journalism. Data journalism entails gathering internally bred data and turning that information into marketable stories, may they be earned media pitches or brand-published content.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. Multimedia is a crucial component to impactful modern-day journalism. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Multimedia Development & Visual Storytelling Today, PR teams need to possess a strong understanding of how to inject corporate messaging into multimedia.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Multimedia Development & Visual Storytelling. Data Journalism. Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 137

Conference Film Storytelling System 137

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Thomas (@UofStThomasMN) September 25, 2017. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 145

Data How To Storytelling Analytics 145

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

NewsWhip

OCTOBER 10, 2019

In 2017, Christmas articles alone were pinned some 10 million times. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

NewsWhip

SEPTEMBER 5, 2019

2017’s thankful season saw 13 million engagements for the holiday, while 2018 blew past 22 million on Thanksgiving day, and we’ll probably see an even bigger jump this year. Katherine is a Content Strategist working at the confluence of journalism + marketing. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. I can’t help it.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . 2017: One Prediction Each for PR, Content Marketing and Social Media. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. For good reasons, boosting organic search is the top priority for content marketers. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

APRIL 10, 2018

She is the editor of the upcoming Protest Public Relations: Communicating dissent and activism (Taylor & Francis) and the co-editor of #rezist – Romania’s 2017 anti-corruption protests: causes, development and implications ( www.romanianprotests.info with Darren G. She is also part of the organising committee of MediAsia.

Training 80

Training Measurement Technology Engineering 80

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Wishing you a safe and happy holiday season.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. That kind of writing is closer to “making content” than it is to “doing good journalism.” Hub and spoke. I’m not alone either.

Content Marketing 85

Content Marketing Marketing Media SEO 85