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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.

SEO 120
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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

What is the most difficult ethical challenge you ever confronted? If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. It lacks that creative thought. I’ve brought that lens to the agency space and as a consultant.

Ethics 70
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From Crisis Point to Turning Point

Maxim Behar

“The Global PR Revolution” is delving into ethics, morality, accuracy, and transparency — but the fact is that the gist of our job has always been to tell the truth, and this is what we’ve been doing in our everyday lives. By September 2017, the Bell Pottinger firm had all. To prove it, he resigned from Bell Pottinger.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo was acquired by Brandwatch in 2017 , which in turn was acquired by Cision ( which owns a long list of other companies ). The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Content picks PR ethics. Meltwater gamifies customer community.

Analysis 151
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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

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Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. 2017: A year of change. 2017: A year of change. Here’s a few of my top bets so far.

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Whose Ideas are Whose? Protecting IP

PRSay

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. We also need to consider the ethics of the agency/consultant repurposing ideas from a proposal that did not result in a contract or agreement. Intellectual property ownership/use needs to be clearly stated.

Ethics 60