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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98
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Luxury PR and Marketing: TikTok’s Potential for Luxury Brands

Prohibition

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. The Growing Luxury Landscape on TikTok The Rise of TikTok and Its Appeal to Gen Z Since its inception in 2016, TikTok has experienced exponential growth, with an average of 78.7

Brand 71
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Media Strategies: Lessons Learned from the Taylor Swift Phenomenon

Buchanan PR

In 2016, Swift’s public persona took a big hit when she found herself in an argument with Kim Kardashian, who is also a savvy media strategist (for better or for worse) in her own right. Thus began a downward spiral of Swift’s image in the media. More than that, brands are jumping on the Taylor Swift train as well.

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How can brands benefit from TikTok influencers?

Prohibition

TikTok has truly taken the social media world by storm. Formally recognised as musica.ly , TikTok is a short-form, video sharing social media app. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The study author Marcos Komodromos researches which social channels most PR professionals in Cyprus use. Conclusion. ” Business Week no.

Crisis 120
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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Dollar Shave Club didn’t build a billion-dollar business and sell to Unilever in 2016 without throwing a few bombs. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Take advantage of social media. . Your brand needs to do more than that to build inroads and tell your story effectively.

Brand 136
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120