Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Visit our archives for previous Social Media Week coverage.]. Pictured ~ Real Talk: Multicultural Social Influencers panel ( Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right).

Social Media 40

Social Media Media Infographics Storytelling 40

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Check out our tip sheet!

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

MARCH 10, 2016

It used to be that an account executive only needed to build relationships with media outlets. Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. Before 2015, influencers were treated more like journalists. humblebrag.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. The two have increased in engagements and earned media since 2015, but tend to get drowned out in the noise of the surrounding holidays. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Web 116

Web Data Trends Brand 116

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Scripps School of Journalism at Ohio University. Three Really Is The Magic Number.

Conference 40

Conference Small Business Storytelling Journalism 40

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. For many years, media relations has been one of the core aspects of PR.

Media Relations 60

Media Relations Media Newspapers Print 60

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook 167

Facebook Real Estate Analytics Report 167

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. “Content marketing will revolve more around individuals and storytelling components. 16) Social media fragments into niche communities.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search?

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

APRIL 10, 2018

Lilleker) and Corporate Social Responsibility in the Digital Age (2015, Emerald with Georgiana G. Her research, teaching and consultancy focus on issues related to CSR and PR, looking in particular at storytelling and measurement. Social media contacts: Twitter @ana_adi | LinkedIn [link].

Training 80

Training Measurement Technology Engineering 80

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Courtney Mains @courtneyamains.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. I’ve started a very specific gratitude journal.

Writing 84

Writing Google Meeting Airlines 84

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. This social media strategy template might be helpful when planning your content. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100