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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless. Want to learn more?

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The Statistics, Effectiveness and Politics of Super Bowl Commercials [UML]

Sword and the Script

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The creative must be linked to the brand, the spot must trigger an emotional response from the audience and finally, it has to spark engagement, both online and at the water cooler. According to Ms.

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Its deputy creative director, Tracy Ma, calls out editor Josh Tyrangiel as an enlightened soul: “When he rebooted the mag he created this environment where the visual people and the words people have equal footing and work side-by-side,” says Ma. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

My first adjunct position was at Texas Christian University, teaching PR Writing. I started teaching at UCI in 2011, with a five-week, online course focused on using social media for business development. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

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How my social media journey has changed the last 12 years

Communications Conversations

In the meantime, I wanted to write. It was a creative outlet. This blog + Twitter momentum carried me from late 2008 through probably about 2011. That changed in 2011. I’ll say it was a job I wasn’t as interested in as I probably should have. Probably a bit of both, really. But, about what interested ME.