Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. The top complaints B2B marekting and sales have about each other. The top complaints B2B marekting and sales have about each other.

B2B 114

B2B Marketing Survey Software 114

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. This is why Google requires links sent through these services to be marked “no-follow.” And neither can vendors.

Software 118

Software Case Study Advertising Advertising 118

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Photo courtesy of Unsplash. What a year!

Trends 52

Trends Trade Shows Agency Communications 52