The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future
Masters in Communications
FEBRUARY 12, 2022
However, it is not just a transmitter of messages to a passive audience; it also impacts and is impacted by the audience's culture and shifts of perception within that culture. The model fell flat during the much-hyped radio broadcast of War of the Worlds when theorists were able to study a real example.
52 
Let's personalize your content