ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy. It’s not always about crisis management. To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Cision

AUGUST 21, 2017

Though most brands will shy away from a sassy tone of voice (unless, of course, that fits in with the business), a company can still show personality. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Attend industry events – trade shows, webinars, conferences, etc. – You just have to work at it, day in and day out.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Beyond PR

AUGUST 22, 2017

Though most brands will shy away from a sassy tone of voice (unless, of course, that fits in with the business), a company can still show personality. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 74

Strategy Trade Shows Case Study Course 74

Konnect Agency

OCTOBER 18, 2019

Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. Oftentimes, long-term influencer partnerships utilize influencers as the face of a brand at events, trade shows and in-store.

Social Media 56

Social Media Marketing Media Trade Shows 56

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48