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Time for PR to Rally Behind “Earned Search”

Ishmael's Corner

I spoke on “PR and SEO. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”. Sounds like earned search to me.

SEO 60
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5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. Any good PR agency will be glad for the opportunity to offer their thoughts. Here’s what to consider.

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How to Get On in New Communications: Be Nice

ZudePR

We both own PR companies, with a twist. We were reflecting on the success of an inspiring project to which we’d both contributed time and effort. By this, I mean sharing our knowledge without fear or favour (don’t worry, we charge clients for our time…everyone’s got to make a living). Still reading?

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. This guide will help you improve your team workflow so that you stay current and create more value for clients in less time. Better work, happier clients, and more time left to sell to other clients.

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