Time for PR to Rally Behind “Earned Search”
Ishmael's Corner
FEBRUARY 23, 2015
I spoke on “PR and SEO. Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”. Sounds like earned search to me.
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