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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Its capability for paid social targeting may surprise you, however. According to SEO expert Andrew Bruce Smith, only 6 percent of Twitter users are active on any given day.

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Five Productivity Tools for PR Pros

Waxing UnLyrical

Bonus: it helps identify holes in your time management skills, including the amount of time you spend in/on social media. Evernote I still like and use Delicious to bookmark stuff I come across on the Interwebs, but I find myself increasingly using Evernote because of the little notes I can write to myself. Wanna Subscribe?

Tools 100
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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I was just pissed off and decided to write about it. From there the tweets pretty much write themselves.