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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. You can add the top lines together when a deal closes – and presto – you’ve grown faster. Buy a competitor and fold it or starve it of resources.

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