ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

PR Fuel

FEBRUARY 4, 2022

As an example, imagine a consultancy releasing a white paper on the economy. That might be a new product launch or new research. Become an Authority in Your Niche. As well as showcasing your brand to the world, you could also become a trusted authority on a topic. The main feature is that it is highly newsworthy.

SEO 52

SEO Viral Advertising Advertising 52

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Use the video option to tease upcoming product launches or company news. It is now on your newsfeed, timeline or pin board, just to name a few places. It’s photos, graphics, GIFs, memes and video. Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40