ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. Write the book.

Leadership 149

Leadership Product Launch B2B Software 149

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Write social messaging and share it with your internal teams. Implementation Tip!

Facebook 175

Facebook Community Advertising Advertising 175

PR Fuel

FEBRUARY 4, 2022

PR marketing is highly effective for any business as long as you know how to do it properly. You might associate press releases with statements from celebrities or perhaps the launch of a big-budget movie. As an example, imagine a consultancy releasing a white paper on the economy. Viral marketing is never a guarantee.

SEO 52

SEO Viral Advertising Advertising 52

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Drive online visibility.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. And with so much competition out there, it is imperative that your marketing and PR content follow social media best practices. Instagram is not a newcomer to the social media scene, but it is a rising star among marketers.

Social Media 40

Social Media Pinterest Media Marketing 40