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Pitching

Public Affairs

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Social Media

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

DECEMBER 4, 2018

Leveraging the power of influencers is much like leveraging the power of the media. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Influencer marketing does not equal an endorsement. Backpack Boy is a macro-influencer.

Trends

Trends Marketing Real Estate Public Affairs

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures.

Data

Data Media Analytics Energy

Public Relations Today

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

#20: Building the bridge between infrastructure and data-driven media intelligence

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