article thumbnail

5 Tips for Getting Into Live Streaming

Cision

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Promote on social media.

article thumbnail

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Backpack Boy is a macro-influencer.

Trends 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80
article thumbnail

#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? And now we will talk about social media. The news is the headline that feeds into social media platforms and gets shared rapidly. Talking Points. Zach: Yeah.

Data 78
article thumbnail

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”