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Social media updates: Instagram extends audio function; Twitter undergoes blue tick chaos & TikTok releases more text-to-speech options

Prohibition

Originally only available on reels, users can now add trending audio to an array of posts without having to consider copyright legalities (this doesn’t currently seem to be available on carousel video posts however). Twitter seems to be amending this issue – but not before it already went viral. Facebook adds a new group option.

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The good and bad: A look at all the PR campaigns in February

Prohibition

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. . — Weetabix (@weetabix) February 9, 2021.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. You’re doing it. She’s doing it.

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10 Types of Content That Drive Demand & Boost Engagement

Beyond PR

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. You’re doing it. She’s doing it.