Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

PR for Anyone

MAY 4, 2022

If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. Her charity, Saving Promise was created because her granddaughter, Promise, was the 5th generation of women in her family to experience domestic violence. You can see their segment below. National Anti-Boredom Month.

Pitching 130

Pitching Media Financial YouTube 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And this is really television. Think about what you can do to get yourself on television in August.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! I do fashion, beauty and travel. So let’s find out.

Pitching 130

Pitching Fashion Media Interviews 130

Communications Conversations

JULY 18, 2019

Traveling to cities like New York and Toronto to preview productions like Show Boat and Victor, Victoria was truly a thrill. Entry-level PR practitioners, PR students or PR professionals who have focused on areas other than television pitching will find content that’s insightful, relevant and really oriented toward TV pitching results.

Local 94

Local Course Community Interviews 94