PR for Anyone

FEBRUARY 15, 2023

And why is this a game-changer for your business? It means that you’re the one everyone refers to when they think of your specialty. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility.

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

JUNE 30, 2022

I refer that out. But, yeah, PR and crisis, there’s obviously a need for that. But if you only get PR when you’re in crisis, that’s all anyone’s is going to know about you. I always joke, I don’t like the crisis part. I have a lot of colleagues who are experts in that. I’m your rah rah girl.

Crisis 130

Crisis YouTube Video Industry 130

PR for Anyone

SEPTEMBER 21, 2021

Here’s a video I did about pitching the journalist specifically: Another tip besides personalizing the pitch and making it super concise and easy to read is to reference something else they’ve done. If you saw a segment they did you liked or an article you read, mention that in your email.

Pitching 130

Pitching Television Media Interviews 130

Prohibition

JULY 19, 2018

Social media promotion and responses to negative comments online. Media training. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Influencer relations. Community management. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

MAY 24, 2022

Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. But by sending a blanket press release, you’re basically telling all those journalists, “I’m sending this out to 100,000 people.”

Pitching 130

Pitching Television Interviews YouTube 130

Marketwired

FEBRUARY 16, 2016

Include customers: If you can include a quote from a customer or offer a customer to use as a reference, he or she can sing your praises, and again, strengthen the story. Martin Waxman conducts social media training sessions and workshops, is a social media, digital and communications strategist and co-founder of three PR agencies.

Creativity 100

Creativity Pitching Writing Conference 100