Waxing UnLyrical
APRIL 11, 2019
The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness. Healthy Birth Day developed a mobile app to make it easy to track and record movements.
Waxing UnLyrical
DECEMBER 4, 2018
Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.
Waxing UnLyrical
MAY 27, 2016
I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?
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