The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. Backpack Boy is a macro-influencer.
77 
Let's personalize your content