Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate. SA developed a website for the campaign and focused on social media and media relations to build awareness.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

DECEMBER 4, 2018

Dawn Buzynski leads the award-winning public relations team at Strategic America. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Image by ElisaRiva via Pixabay, CC0 Creative Commons.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other?

Media Relations 50

Media Relations Social Media Media Real Estate 50