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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The problem is that as social and digital becomes more important senior practitioners lack the expertise or experience to actually do their jobs and integrate it properly into public relations strategy. Mainstream media will always be a vitally important part of PR strategy, but has never been all of it.

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Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

While it’s unusual for a PR firm to work for state prosecutors in a criminal trial, Ellison brought FGS on to help with the challenge associated with prosecuting a case that drew massive worldwide and public attention. Most stories won’t draw such massive worldwide media and public attention.

Ethics 143
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. She is a public affairs and media consultant based in Washington, D.C. She also teaches media relations and issues management at George Washington University. .

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Creative New Business Development – Providing Value Through Research

Solo PR Pro

He was looking to expand on this and reach schools focused on public policy and international relations. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey. Kevin Anselmo, Experiential Communications. What did you hope to gain?

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. But as experience shows, initial reports are often wrong.