ImPRessions - Crenshaw Communications

JANUARY 16, 2018

” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions. Inadequate PR outcomes measurement. Effective communications needs a mix of “rich” and “lean.”

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality. The best way to measure PR is by the number of interviews secured. So, as the new year approaches, here are our rules for advice to avoid.

Skype 149

Skype Interviews Viral B2B 149

Cision

JULY 8, 2015

Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. One of the most effective strategies for developing a reputation as an expert in your field is to specialize – to go narrow in a niche and own it.

Skype 120

Skype Conference Leadership Big Data 120

Waxing UnLyrical

SEPTEMBER 28, 2010

It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype. But I continued to think about how Pepco could improve its relationship with its customers, to start repairing its reputation. Completely. This, I liked. That’s what I’ll talk about tomorrow.

Social Media 61

Social Media Media Crisis Energy 61

PR Matters

AUGUST 11, 2014

It’s important to be aware of the tell-tale warning signs of an agency’s incompetency, before it is too late to avoid damage to your company’s reputation. They kiss your arse instead of telling you like it is about reputation management issues. Your agency fails to deliver on its reporting and measurements.

Agency 124

Agency Measurement Reputation Skype 124