Remove Creativity Remove Measurement Remove Reputation Remove Skype
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Speak Up, Stand Out: Q&A With Dorie Clark

Cision

Similarly, when you’re developing a reputation as an expert in your field, people will need to hear from you or about you through a variety of different channels. One of the most effective strategies for developing a reputation as an expert in your field is to specialize – to go narrow in a niche and own it.

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Powwowing With Pepco on Social Media

Waxing UnLyrical

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. It took us a few tries before we could find a time that worked for both of us, but we finally got down to chatting on Skype.