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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Real estate company buyers are more likely to be paging through these journals than Wired. How trade coverage wins. Trade pubs are a community network.

Pitching 168
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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. What other marketing strategy can you say that about? That’s not going to happen with an ad running on Facebook. And that means more reach!!

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How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. Exhibit B: Also Starbucks.

How To 48
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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

Evan Ramstad, who we hired about 18 months ago from the Wall Street Journal , edits Adam Belz on the economy (he also blogs at "3D Economics" ), real estate reporters Jim Buchta and Kristen Painter (who came here from the Denver Post , and contributes to the "Just Listed" blog), and our retail writers Kavita Kumar and John Ewoldt.