Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions
ISEBOX
DECEMBER 14, 2016
It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers. The question may come down to how the app is marketed and to whom.
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