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Why Small Businesses Need a Media Database

Cision

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

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WIIFM mindset key to successful influencer outreach

Communications Conversations

As a blogger, I don’t get pitched all that often. However, I did receive two somewhat interesting and relevant “pitches” in the last month. They were both local events that I would at least consider attending. The first event is actually a big-time local event. Missed opportunity.

SMB 60
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187