How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets
Rock the Status Quo
DECEMBER 10, 2015
I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Put on Your Storyteller Hat. That dreaded lull.
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