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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. A scandal like a privacy breach?

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product. To signal a cultural shift.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. privacy is moving to the forefront of ad targeting,” he adds. In truth, it’s more a case of choosing the right technology platforms to fight the industry’s many pitfalls.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers. She will be media neutral.

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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Facebook will be used more as a mass marketing tool, like a television station. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.