Polaris

AUGUST 28, 2014

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

PR Conversations

OCTOBER 12, 2011

The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ).

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120