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The NewsWhip Pulse Episode 1 Recap

NewsWhip

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. In layman’s terms, the amount of Facebook engagement to web content has doubled since last year.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. This is not the case in the era of the social web and I would argue never has been. Distribution is effected by web crawlers and search engines."